Cheerwine x On Holiday #sipandswing

Cheerwine has served customers across the southern United States with a unique cherry soda that satisfies all ages. This campaign gears to resonate with younger audiences through recent trendy activities. I aim to increase Cheerwine’s brand visibility with a new emerging audience.

Objective: To inspire a younger demographic to embrace the tastefulness of the past.

Message: All you need is a little cheer.

Collaboration: On Holiday is a lifestyle brand inspired by the game of Pickleball. Their business goal is to convert a younger audience to the retro game. This collaboration will benefit both businesses as it aligns with their company values.